Hotel direct bookings & sales

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Hotel Baume Paris

What are hotel direct bookings and why do guests choose them?

Hotel direct bookings are reservations that guests make through a property’s own channels. These channels include the website, chat, phone and email. Unlike OTAs, they carry no commission on each booking.

Guests book direct when the hotel website answers their questions as quickly as an OTA page. They also expect a fast follow-up before they move on. The articles in this category analyse what makes guests choose the direct channel. In addition, they share real results from hotels that use conversational AI to capture leads.

For example, Velma, Quinta’s AI hotel agent, generated $1 billion+ in leads in the last 12 months. Q-Sales then lists, values and segments every request. As a result, hotel teams can turn leads into confirmed reservations. Today, 1,900 hotels in 76 countries trust Quinta.