Grupo Santa Fe deploys Quinta AI and Big Data Solutions for Hospitality

Quinta, the hospitality specialist in AI and Big data, announces a new partnership with Grupo Santa Fe owning the chain of Krystal Hotels, a brand of upscale hotels, combining wellbeing, business, recreation, training and the delectable gastronomic experience. 

Grupo Santa Fe selected Quinta for the following hotels that constitute their properties’ portfolio: Krystal Hotels, Krystal Altitude Hotels, Krystal Grand Hotels, Krystal Urban Hotels.

Quinta offers hotels innovative artificial intelligence, structured data, and big data solutions dedicated to the hospitality industry in 76 countries. In 2022, Quinta provided $301 million of booking requests to its clients and  was awarded as AI and big data company of the year for hospitality at the Premium Travel Awards in Shenzen China.

Grupo Santa Fe unites exclusive resorts with not only the rooms one step from the ocean surrounded by the most amazing sceneries of the country, but also excellently located city hotels. Both options have a variety of large event rooms, gardens, and thematic restaurants.

By partnering with Quinta, Grupo Santa Fe is able to launch a virtual assistant Velma powered by artificial intelligence, allowing guests to book their stays directly and receive instant answers to questions 24/7 in 30+ languages. Conversations that require human attention are fast-tracked to customer service staff. 

Grupo Santa Fe is pleased to provide guests with the opportunity to communicate in real-time, enhancing their stay and providing the highest level of service they have come to know and expect. 

About Grupo Santa Fe

Part of Grupo Santa Fe consists of Krystal Hotels in Mexico that offer spaces of luxury and modern service for a perfect relaxation, rest or celebration of an important event. In Krystal Hotels one can find exclusive resorts on the wild tropical scenery and sandy ocean beaches, as well as the urban hotels with an exclusive array of services and facilities. 

Grupo Santa-Fe is renowned company within the hotel industry in Mexico,  that operates the brands: Krystal Beach Acapulco, Krystal Vallarta, Krystal Grand Nuevo Vallarta, Krystal Altitude Cancún, Krystal Altitude Puerto Vallarta, Krystal Urban Cancun, Krystal Grand Cancun, Krystal Ixtapa, Krystal Urban Airport, Krystal Satellite Maria Barbara , Krystal Grand Insurgentes, Krystal Grand Los Cabos, Krystal Monterrey, Krystal Urban Monterrey, Krystal Urban Juarez, Hilton Puerto Vallarta, Hampton Inn & Suites Paraíso Tabasco® Hilton Garden Inn® Monterrey Airport, Hyatt Centric® Centric® León, Hyatt Lead ® Aguascalientes, SLS Cancun Hotels & Residences and Ibis Irapuato®.

About Quinta

• Quinta (formerly Quicktext) was founded in 2017 by Daniel C. Doppler and Benjamin Devisme. 
• Quinta is the only platform designed to collect, update, process, and distribute hotel data for the AI world, ensuring hotels are visible, trusted, and chosen where decisions and bookings happen.
• Quinta generated $1,05 billion in leads across 76 countries for its hotel customers over the last 12 months and was awarded as AI and big data company of the year for hospitality at the Premium Travel Awards in Shenzhen, China, as well as the International Travel Award for Innovation at the International Tourism Meeting in Paris, France.
• In April 2024, Quinta was recognized as the second most influential AI company in France according to a study conducted by Alliancy and Motherbase.
• In October 2024, Quinta was awarded a Global Tech Award in the AI category.

Today, 130 employees in 16 offices around the world : 

• Europe (Amsterdam, Berlin, Istanbul, Lisbon, London, Milano, Palma de Mallorca, Paris, Prague, Sofia)
• America (Mexico City, Montreal, Punta Cana)
• Asia (Bali, Dubai, Hong Kong, Maldives) 

Contact press: Amira Slim

E-mail: asl@quinta.im